On Wednesday 1st April 2015, the exterior of Ride bicycle shop turned into Lower Parkstone’s very own Adults Only sex shop, ‘Rude’.
This was an April Fool’s Day joke that took three weeks to plan, its inspiration based on a number of bike-obsessed customers getting told off by their other halves for spending so much time in the Ride shop!
See Bournemouth Echo’s article on Rude here.